Google doesn’t publish its own material, but the [European Court of Justice] decision [granting citizens the right to demand that Google remove links related to their names] recognized that the results of a Google search often matter more than the information on any individual Web site. The private sector made this discovery several years ago. Michael Fertik, the founder of Reputation.com, also supports the existence of a right to be forgotten that is enforceable against Google. “This is not about free speech; it’s about privacy and dignity,” he told me. “For the first time, dignity will get the same treatment in law as copyright and trademark do in America. If Sony or Disney wants fifty thousand videos removed from YouTube, Google removes them with no questions asked. If your daughter is caught kissing someone on a cell-phone home video, you have no option of getting it down. That’s wrong. The priorities are backward.”
–Jeffrey Toobin, “The Solace of Oblivion,” The New Yorker
another eye opens 
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