None of us at Twitter thought during the earthquake and ensuing tsunami in Fukushima, Japan, that our service would be a great alternative communication platform if the mobile networks in Japan were spotty in the aftermath. And certainly none of us even hoped, let alone considered, that our platform would be one of those used to organize protests across the Middle East, in Tunisia and Egypt during the Arab Spring. Here’s the amazing thing about what I’ve observed when I’ve witnessed all those things. Not only can you not plan the impact you’re going to have, you often won’t recognize it even while you’re having it. …
From here on out, you have to switch gears. You’re no longer meeting and exceeding expectations. There are no expectations. There’s no script. When you’re doing what you love to do, you become resilient, because that’s the habit you create for yourself. You create a habit of taking chances on yourself and making bold choices in service to doing what you love. If, on the other hand, you do what’s expected of you, or what you’re supposed to do, and things go poor or chaos ensues — as it surely will — you will look to external sources for what to do next, because that will be the habit you’ve created for yourself. You’ll be standing there, frozen, on the stage of your own life.
— Richard Costolo, CEO of Twitter