ENLIGHTENED CAPITALISM
Profit without purpose is a recipe for disaster. It’s us, human beings, we the people, who create the society we want, not profit. It is increasingly apparent that the absence of purpose – or of a moral language – within government, media, or business, could become one of the most dangerous goals for capitalism and for freedom….Independence from regulation and the freedom we need to innovate and grow is only democratically viable when we accept that we have a responsibility to each other and not just to our bottom line. Profit must be our servant, not our master.
— Elizabeth Murdoch
another eye opens 
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